The management team at One4all recognised that as a percentage of overall Giftcard sales, the One4all Irish and UK websites were underperforming. The website underperformance was down to the user interface design, the shopping experience and the eCommerce platforms inflexibility to support ongoing marketing initiatives. The business decision was made to redesign the frontend customer experience and interface in a responsive way and to migrate the e-commerce website platform, products, store database and customers to the Magento Enterprise Edition.
What We Did
The complexity of this project was multifaceted requiring design, user experience and technology integrations and complex Magento configuration and customisation.
The site was designed to work on a desktop, tablet and mobile. Also the design project included a requirement to integrate with a 3rd party card customisation tool and to use the standard product catalogue features of Magento to deliver the 3500 retail store database where the One4all Gift vouchers can be redeemed.
Magento Development: Technical Complexity
As part of the technical implementation we integrated with 5 separate 3rd party systems, interrupting the typical Magento workflows to pass customer and order credentials to Sales, Accounts, Fulfillment and Voucher Card customisation tools as well as implementing with multiple payment gateways. We also architected the solution to deliver a multi-store architecture, providing both a UK and Irish web frontend shopping experience from a single Magento platform. Finally a crucial aspect of the final delivery was the specification and configuration of a robust hosting infrastructure to manage peak Christmas traffic on the site.
Monsoon have worked with us developing the next evolution of our One4all web site over the last year. Our online business operates in both Ireland and the UK and presented some interesting challenges for customising Magento Enterprise. Monsoon have been instrumental in the implementation of this Magento Enterprise solution which is delivering a best in class eCommerce solution and user experience. Monsoon are industry experts in Magento and we have found their knowledge and experience invaluable during this project. Monsoon will be a strategic part of our online development for the future and we cannot recommend them highly enough.
Just recently launched, the new one4all.ie and one4all.co.uk eCommerce sites have already seen an increase in order numbers and order value in the run up to Christmas. The improved shopping experience has been commented upon in feedback from regular users on the site and on social media. Further data related to the stores performance will be posted here after Christmas.
Get In Touch
Do you need help with your website or e-commerce store? Get in touch – we’d love to help. Call us on +353 (0)1 4750066, email us at firstname.lastname@example.org or visit us at our offices in Dublin and London
One4all is part of An Post and are the UK and Ireland’s leading supplier of gift cards and gift vouchers in the consumer and corporate markets. One4all gift vouchers can be redeemed with 3,500 retailers across the UK and Ireland and can be purchased across the entire An Post network, via their corporate sales team, the PostPoint network including Topaz outlets, online at www.one4all.ie and www.one4allgiftcard.co.uk and via their call centre.