Catherine and Peter approached us with a business idea – to sell health and wellness products online to the UK and Irish market and to integrate the sales platform with health and wellness expert information to reinforce the benefits of products they had carefully selected to sell. Catherine came with lots of product and market knowledge and a plan to leave her job at the end of 2012 and start an internet business. Our job was to help Catherine and Peter turn this business idea into a reality by developing a brand, identity, online collateral and building this on the Magento eCommerce platform.
What We Did
First and foremost came the challenge of naming the business and developing a logo and brand identity. This involved a number of workshops with the client to understand the target consumer and planned USP of the online offering. We conducted extensive name and domain research, assisted in the procurement of the domain from the existing holder and then designed a logo and brand identity as well as a suite of marketing and promotional devices for use on the website.
We then followed our discovery, design and development process and built the site on Magento Community Edition. We have also supported the yourtonic.com team with their initial SEO and SEM activities including on-page and off-page SEO and the setup and initial management of Google Adwords campaign for the UK and Ireland, followed by hands on training to enable the team to manage day to day SEM and Email marketing tasks in-house.
Some of the main features and customisations of the yourtonic.com Magento site include;
- Bespoke front end design theme with brand oriented fresh, clean design layout
- Fully rolled out theme to all Magento customer order management communications
- Easy and Clear Navigation and Advanced Site Search
- Mega Menu for product bestsellers
- Extensive product categories and tagging to aid product search
- Product Category Tagging extended to integrated blog
- Blog posts linked to recommended products
- Filtered Product Selection
- Product Bundling
- Realex and Paypal Payment Integration for GBP and Euros
- Magento Multi-Store Implementation for UK and Ireland Market with IP redirection
- Google Analytics Tracking
- Product page configured for enhanced SEO
- Strong Social Media channel and sharing integration along with Magento customised customer reviews feature
- Customisable shipping costs by product, category, territory, cart value and currency.
The final result is a brand new online business which has established itself quickly in the Irish market as a source of innovative and curated products including UK and Ireland exclusive product lines such as Surya. The site also provides a great source of health and wellness content from its roster of health experts and product and brand ambassadors. From a standing start the business has gained market traction and healthy online sales from its first year in business.
We continue to support, maintain and enhance the functional capabilities of the site.
Get in Touch
Do you need help with your website or e-commerce store? Get in touch – we’d love to help. Call us on 01 4750066, email us at firstname.lastname@example.org or visit us at our offices in Dublin and London.
yourtonic.com is an online health and wellness products store and information site, selling a premium, specially curated range of vitamins, minerals and supplements. Their goal is to bring their customers the crème-de-la-crème of complementary natural health products as well as provide the latest health and wellness information from a wide range of practitioners and experts.