Magento 2: Enhanced Features for Slicker, Faster E-Commerce
Recently Magento released the next generation open source digital commerce platform, Magento 2. This improved platform is geared towards helping e-commerce brands create and deliver engaging, omnichannel shopping experiences with rich functionality. Let’s look at the enhancements in greater detail.
Magento is the leading platform used by online merchants to provide customers with an optimised shopping cart experience. The latest release has been powered to offer over 50% faster page load times across product catalogue pages, which is guaranteed to help improve those conversion rates. This platform has been configured to deliver a faster performance and will optimise code and images for fast loading.
New checkout – a better shopping experience for your customers
Nowadays, customers expect a seamless and personalised online shopping experience. They will click away from slow load times or buffering images, which can greatly impact cart abandonment rate. If your customers cannot browse the site on mobile devices, they will look elsewhere. Magento 2 addresses all of these issues with its new responsive design reference themes. Websites are fully responsive and agile, configured to support sales on any device. Equally, product ranges can now be showcased in a more interactive way through integrated video.
When it comes to the checkout process, customers don’t want to spend too much time filling out forms or providing repetitive details. Magento’s new streamlined checkout can be customised easily so that it minimises the steps required in a customer sale or registration. It also offers a convenient, one-click account creation button so that customer profiles can be saved for future purchases.
This latest platform is now integrated with payment systems like PayPal, Braintree, and Authorize.net. Magento Enterprise Edition 2 also integrates with WorldPay and CyberSource. Security overall has been improved with an emphasis on PCI compliance now built in.
Up in the Cloud
Magento Enterprise Cloud Edition is a brand new product released this year that will sit alongside its Community and Enterprise offerings. At the moment, retailers using this platform have to manage their own hosting, whether that’s via a hosting partner or by buying their own servers. With Enterprise Cloud Edition, this is not the case. It is known as a ‘platform-as-a-service’ offering and is built on Amazon Web Services’ (AWS) global infrastructure. Therefore it does not require a separate hosting solution, meaning a more robust system capable of dealing with huge traffic volumes. This gives retailers more time to focus on tweaking and optimising their user experience, rather than worrying about site hosting.
Easier maintenance and upgrades
Technical upgrades can be a pain and can disrupt day-to-day business for your clients. Magento 2 futureproofs your clients’ investment by simplifying upgrades. It is more straightforward to add new functionalities and features as they are released.
Improved performance and scalability
This update boasts a more modular architecture, which allows for significant scalability enhancements. It is a highly flexible platform that offers enhanced performance, new features to boost conversion rates, and business agility and productivity improvements.
Admin panel now has consumer friendly interface
The latest update offers a new Admin panel design with a streamlined, consumer-like interface. This will save time for your team as they manage day-to-day tasks. It’s intuitive, easy to use and touch-friendly, allowing the team to make updates or track sales anytime, from anywhere.
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