Like any aspect of your business or personal life, if you don’t set out a strategy it makes success very difficult to achieve. And you’ll need a digital marketing strategy if you want online success. A digital strategy will help you;
Focus your digital marketing activities to the right channels
Grow customer traffic to your website
Increase conversions of website traffic to sales and revenue
Develop your online presence to improve your customers experience
Your digital marketing strategy will have the same elements as any strategy – what is your current position, what does success look like, what tasks will deliver success, what budget is available and what is the action plan. It will also set out measurement parameters and review points along the way so if something isn’t working corrective measures can be taken quickly.
A digital marketing strategy will typically have a number of different activities;
Content Development and Publishing
There are billions of pages of content on the internet and with the advent of social media everyone is publisher. If your business is to be found, or recognised as the go to place for what you do, it’s very important to create interesting, relevant and desirable content that is engaging and compelling. We have skilled and experienced team of copywriters and content development specialists who know how to create exciting content for the web which will drive traffic to your website, increase the time visitors spend there, trigger sales and ultimately build loyalty to your website, your company, your business and your brand.
Content Development needs a Content Strategy. As part of your digital strategy we can work with you to create a content publishing plan which is aimed at your consumer and which will include; news releases, video content, blogposts, social channel posting (facebook, twitter, youtube) old school press releases, email marketing, podcasts, image posting and we can navigate the way through all the possible digital publishing channels to know when and where your search optimised and curated content needs to be published.
Social Media Marketing
At Monsoon Consulting, we develop social media marketing strategies that get results. We generate inbound website traffic, followers, conversations and social buzz across all the top social media channels. We can help you to set your social agenda with a Social Media Strategy. We can develop a set of goals, identify your target audiences and utilise the most appropriate tools and channels to enable you to engage with your consumers or customers. The strategy will have a publications plan to enable to build your social activity around the rest of your day/week. We’ll even help you set up your social media profiles and even help you develop a specific social media campaign from concept to execution to measurement of your social impact.
Email marketing is a crucial part of any outbound communications plan. It is an extremely effective digital marketing tool for those organisations with even the smallest of email list. It is a direct line to your prospect or customer and can if delivered with craft and care can be hugely engaging, prompt purchase and drive brand loyalty. We can deliver full end to end email marketing campaign management. This includes email template design, content development, list development and segmentation, testing, execution, measurement and reporting. Alternatively you can use our custom cloud based email marketing tool, mMail, which gives you the power to manage your own campaigns. Get in touch if you you’d like to find out more about mMail.
For our Magento Ecommerce clients we work directly with an Email specialist Ecommerce partner, Dotmailer, to deliver a Magento integrated Email marketing experience for your marketing team.
Search Engine Marketing
Search Engine Marketing is widely used to generate traffic for your website in the search engine page results. For the UK and Ireland Google has a huge market share as the internet users search engine of choice. There are two primary activities in Search Engine Marketing, SEO and PPC.
Search Engine Optimisation or SEO is a technique whereby your website content is made search friendly so that your website appears in the organic search listings certain search terms. Pay-Per-Click or PPC is where you create ads and purchase keyword search terms to be found in the paid or sponsored search results.
As the popular social networks such as Facebook, Twitter and LinkedIn use their platforms to generate revenue from their user base so it offers the opportunity for business to deliver paid advertising programmes on these social networks. Twitter use a combination of sponsored tweets and promoted accounts to help advertisers to gain followers. LinkedIn offer individual premium accounts, business advertising and job advertising.
We at Monsoon Consulting help our clients to build and manage a Search Engine and Paid Advertising Strategy to suit your business requirements.