Monsoon drives the eCommerce strategy of award winning baby and parenting retailer, Bella Baby
Monsoon Consulting are delighted to be working with Irish based ‘Bella Baby’, a leading B2C baby and parenting retailer with stores in both Ireland and the UK as they look to drive their multi-channel eCommerce strategy
Bella Baby, a leading baby and parenting retailer with stores across Ireland and in London have just relaunched their popular and ever-growing website, with an array of new features and Magento platform customisations as the brand looks forward to capitalising on the recent growth in their online channel.
Bella Baby are proud stockists of leading brands such as Mamas & Papas, Babyzen, Chicco, Silver Cross, Cybex, Britax, ICandy, Bugaboo, Maxi Cosi and offer a complete personalised service for new parents as they prepare for their new arrival.
After a competitive selection process, Monsoon Consulting was successfully appointed to work with Bella Baby, initially undertaking a website review and audit.
These unpredictable times have shown the importance of eCommerce as a channel for retailers to respond to the changing needs of customers, we have the privilege of working with Bella Baby on their brand growth and eCommerce journey.
Alastair Brodie
Thereafter the core project deliverables were to upgrade the back-end Magento 2 eCommerce application platform, thus ensuring key trading periods were both scalable, secure and the user experience fully optimised. This was especially important due to the unprecedented increase in virtual footfall and customer demand, particularly during the Covid-19 pandemic where all retail stores were closed.
Our team of expert Magento consultants, engineers, system & dev-ops carried out an extensive program of Magento Code upgrades (M2.3.5), remedial enhancements and a new hosting re-architecture to reassure the business that the website could support future marketing & sales campaigns Bella Baby are planning.
In addition, we also updated and optimised Bella Baby’s ERP integration with Microsoft NaVision for seamless stock & product inventory control. We also rolled out a new courier service integration with DPD and Magento.
As a fast-moving B2C retailer, Bella Baby required a proven and experienced partner to react and work in an agile manner, whilst supporting the online business across a variety of key areas.
Looking ahead to the future, Monsoon’s multi-faceted expert team are now working closely with the team at Bella Baby to plan the future online roadmap, with an ambitious and inspired new approach to integrated eCommerce for this fast-moving brand.
For more information on how Monsoon Consulting can help your business online, please get in touch with [email protected] or call +353 (0)1 4750066
