Owned by the Sysco Group, Pallas Foods is one of Ireland’s leading foodservice providers, supplying an extensive range of locally sourced and international products. They work with over 9,000 customers with an ever changing product of more than 14,500 products. Pallas Foods’ key customers include restaurants, cafes and retail businesses.
Pallas Foods are innovative in their adoption of new trends and approached us to help them develop a new ecommerce and digital strategy, resulting in the launch of a B2B ecommerce platform offering online ordering for delivery and collection.
Pallas Foods’ existing B2B customers process wholesale orders and replenishment through regional sales or via the telesales centre. Therefore, earning customer trust in any new digital portal was key. The site would have to be easy-to-use, intuitive and fully responsive to mobile, tablet and desktop ordering. Pallas wanted its customers to embrace new technology and adopt it as part of their procurement routine. From a technical perspective, the new platform had to integrate fully with the Pallas ERP system, Microsoft Dynamics NAV. The platforms had to be robust enough to allow for thousands of products, simultaneous ordering ahead of cut-off times for next day delivery, realtime stock, price and order create calls, lead time management, and the management of pick-up times for the click and collect business.
Impact and Results
Delivered based on agile software development principles, we worked alongside the project team in Pallas Foods to continually shape and iterate the customer facing solution, and how it integrated with existing Pallas Foods systems. The project involved the launch of two B2B platforms: Click & Collect and Business Delivery. Click and Collect was launched first, the Business Delivery platform was built alongside and then merged as part of a single Magento Enterprise platform.
The new Click and Collect platform moved Pallas into a brand new business vertical and business model, enabling them to leverage their distribution centres as collection points for smaller businesses, ethnic restaurants, cafes, local organisations, and consumer occasions. Since launch, they have grown this business by 75% from year 1 to year 2.
The relaunch of a brand new B2B ecommerce platform for their delivered business has really ramped up engagement with digital ordering for street and retail parts of their business. The solution also offers Pallas the ability to offer customer portals for larger customers, creating a branded and customer specific experience for those high value, high volume customers. Pallas have seen an increase in online ordering as a % of total order volume of XX%.